the fastest historical analysis tool in the industry
Unlimited historical data allows Brandwatch Analytics users to collect three years of historical data, on any subject, in just minutes. With historical data from hundreds of millions of sources, this new tool will change the way customers perform social analysis. Now they can use the past to compare their work, check seasonality, reveal 36 months of trends, and ultimately better understand what is happening today.
The research uses Twitter’s blazingly fast decay, as well as Brandwatch’s impressive archive of online conversations to populate dashboards with valuable historical data. Brandwatch’s powerful spam filtering and metadata indexing ensures that all unlimited historical data is accurate and relevant.
The latest enhancements to Brandwatch’s platform infrastructure mean that this data can be searched at unprecedented speeds, making Unlimited Historical Data the fastest tool for personalized historical analysis.
“Speed is generally not considered important when it comes to historical data,” says Pat phelan, EVP of Global Customer Success at Brandwatch. “But the large, socially mature companies we work with want immediate answers to a number of diverse questions every day.”
“Finding out exactly what consumers think about the latest new hair trend, for example, is almost impossible to do quickly without a reliable backlog of historical data. With unlimited historical data, these complex questions can be resolved in minutes. “
This new tool can be used for an unlimited number of searches, which means customers can collect data on any topic they want at any time over the past three years. This flexibility makes it possible to analyze large public conversations on any topic such as cars, and then easily and quickly compare them with specific conversations about a brand’s car models.
With a holistic view of a company’s historical mentions, its competitors, and its market, customers can now confidently make decisions about how the conversation evolves over time, enabling them to make better decisions. decisions today.
“Social data is fantastic for helping the world’s biggest brands answer complex questions,” said Phelan. However, it is difficult to provide reliable answers without a lot of data to learn from. With unlimited historical data, customers can collect as much historical data as they want, providing them with literally billions of opinions. of consumers categorized and segmented. “
Unlimited historical data is available for Brandwatch customers at Jan. 18, 2017.
Brandwatch is the world leader in social intelligence. Brandwatch Analytics and Vizia products are fueling smarter decision making around the world.
The Brandwatch Analytics platform collects millions of online conversations every day and provides users with the tools to analyze them, enabling the world’s most admired brands and agencies to make informed, data-driven business decisions. Vizia broadcasts visually appealing information about the physical locations where the action is taking place.
The Brandwatch platform is used by more than 1,200 brands and agencies, including Unilever, Whirlpool, British Airways, Asos, Heineken, Walmart and Dell. Brandwatch continues its impressive business trajectory, recently named the global leader in corporate social listening platforms by the latest reports from several independent research companies. Growing its global presence, the company has offices around the world, including Brighton, new York, San Francisco, Berlin, Stuttgart, Paris and Singapore.
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SOURCE brand watch